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AI-powered buying insight discovery
What it does
Discover the real reasons people enter your category
Every category has moments — needs, moods, occasions — that make people think of it.
PreWork finds those moments so your brand is the one they remember.
Explore
Discover buying insights grounded in real consumer language and behaviour. Powered by web research and Claude.
Analyse
Score every insight on how often it happens, how crowded it is, and how well your brand fits — using real-world data.
Plan
Turn insights into content strategy, persona activation plans, and creative audits — all anchored to the moments that matter.
How it works
Be the brand they think of
From brand input to actionable strategy in 3 steps.
1
Enter your brand
Type a product, service, or category. Optionally add audience, location, and competitors for sharper results.
2
AI generates and scores
PreWork researches the web, maps buying insights with Claude, then scores each one on reach, competition, and brand fit.
3
Plan and activate
Build content strategies, persona playbooks, and creative audits — all grounded in the category moments your brand needs to own.
Features
Everything you need to map, score and act on buying insights
Built for strategists, brand marketers and agencies who want data-backed growth planning.
Insight Discovery
AI-generated buying insights grounded in real consumer behaviour and web research.
Data-Backed Scoring
Every insight scored on reach, competition, and brand fit using real-world data.
Competitor Intelligence
See which buying insights you share with competitors, where to defend, and where to differentiate.
Content Strategy
Auto-generate editorial pillars, content series, and publishing cadence from your insight landscape.
Creative Audit
Upload an ad or paste a URL to see how well your creative connects to the buying insights that drive growth.
Activation Playbooks
Persona-level channel plans with timing, format and creative hooks tied to specific buying insights.
Ready to win in your category?
Start with your brand name. PreWork does the rest.